Latest News

Samantha Completes Simpson Desert Crossing

27.07.12 ASCEND Believer Samantha Gash has become the youngest person ever to run non-stop across the Simpson Desert. Her gruelling 397km trek took five days and was all in the name of charity. Samantha is aiming to raise $69,000 for Save The Children, an international organisation focusing on emergency relief and development measures for children. Congratulations Sam on a truly outstanding effort!


ASCEND Elite Protein Catalyst

01.06.12 We regret to inform you that Protein Catalyst is currently unavailable. We expect to have it back in stock in August 2012. We apologise for any inconvenience caused.


Notification of Price Increase

30.05.12 Please be informed that we will be increasing our prices on this website as of Friday June 8th 2012.

ASCEND, the 100% Australian owned and manufactured brand from Murray Goulburn Co-operative, has held its price point in market now since 2007. However, with the recent dramatic shift in protein prices and worldwide shortage in WPI, the business has now reached a point where a modest price rise is required. This will ensure the business can continue to justify supply of its unique proteins to the ASCEND brand.

Thank you for supporting ASCEND!


Lisa Weightman is London Bound!

17.05.12 Congratulations to ASCEND Believer Lisa Weightman who has officially been nominated for the Australian Olympic Team in the marathon event. The London Olympics will be Lisa’s second Olympic outing after she came 33rd in the marathon in Beijing in 2008.


2012 Nissan Corporate Triathlon – Sydney

23.04.12 We’ll also be at the Nissan Corporate Tri this Sunday morning in the Sydney Botanical Gardens...stop by our marquee for event day specials!


It's nearly here!

23.04.12  Only 5 days until the Australian Fitness & Health Expo in Sydney! Come and visit us at Stand C5 on Friday, Saturday or Sunday!


2012 Australian Fitness & Health

30.03.12  Put it in your diary now! ASCEND will be at the Australian Fitness & Health Expo in Sydney, April 27-29th. Come and visit us at stand C5 for giveaways, discounts and more!


ASCEND Believers Update - Success Out in The Field!

26.03.12  What an amazing weekend for our ASCEND Believers! Triathlete Joe Gambles came 8th in the inaugural Ironman Melbourne, ultra-runner Samantha Gash won the female 100km race at Northburn 100 and cyclist Lisa Jacobs had a win at the Crazy 6 Enduro! Go team!


Gambles Second at Falls Creek Tri!

13.02.12 ASCEND Believer Joe Gambles has come second at the Australian Long Course Championships in Falls Creek over the weekend. Gambles and eventual winner Tim Reed fought a close contest in what is known as the toughest triathlon in Australia. At high altitude, the 2XU Falls Creek Triathlon features a 2km swim, 80km ride and 20km run. This was Gambles' first race in Australia this summer as he prepares for Ironman Melbourne in 6 weeks time.


‘Again Faster’ Hard’nup Challenge & ASCEND

30.01.12 Breaking news... ASCEND will be a Partner Sponsor of the 2012 'Again Faster' Hard'nup Challenge! This invitational event will see a select field of the top CrossFit athletes from Australia and NZ, along with other world class international competitors, vie for prestige and prize money. It will be held on Feb 11-12th at the Sleeman Sports Complex in Brisbane.

This is what the event organisers had to say “We are very happy to announce ASCEND as a Partner Sponsor for the 2012 'Again Faster' Hard'nup Challenge. The Team at ASCEND have steadily dialed up their support of the Australian CrossFit community in recent times. Their investment in the success of the Hard'nup Challenge is yet another great example of this support and we are pleased to have them onboard."

Gambles to Race Falls Creek Tri!

19.01.12 We are excited to announce that ASCEND Believer and Aussie triathlete Joe Gambles will be competing in the 2XU Falls Creek Triathlon on February 11th! Gambles has built an impressive reputation racing the 70.3 distance and will be a force to contend with at this spectacular race! Read more here... 


Protein Rebound - Coffee

13.01.12 ASCEND Sport Protein Rebound is now available in Coffee Flavour! With all the benefits of 30g of high quality Australian protein, plus Guarana Extract and caffeine! Available to purchase online now!


Deliveries Over Christmas

15.12.11  Please place your order before C.O.B. on Thursday December 22nd to ensure it is dispatched prior to Christmas (unfortunately we cannot guarantee when it will be delivered).

ASCEND HQ will close on Friday, December 23rd and will re-open on Tuesday, January 3rd 2012. Please be aware there will be no dispatch of orders while we are closed.

Protein available in VanillaASCEND Sport Protein Rebound, Vanilla Flavour

14.11.11  ASCEND Sport Protein Rebound is now available in Vanilla flavour, as well as Chocolate.

Protein Rebound is a great tasting, high protein, UHT milk drink. It’s 99% fat free, contains 30g of high quality Australian protein per serve, and is perfect for active people on the go, after a workout, or training session. Buy Protein Rebound now...


Weightman Runs Olympic Qualifying Time at Frankfurt Marathon

03.11.11  ASCEND believer Lisa Weightman has finished 12th in the Frankfurt marathon over the weekend, thereby qualifying for the 2012 London Olympics. Read more about Lisa Weightman’s Frankfurt performance here...


ASCEND Sponsors Melbourne Heart! 

26.09.11  We are pleased to announce that ASCEND is now the Official Sports Nutrition Sponsor of A-League team Melbourne Heart! Read more about this exciting new partnership here...


Hawks and SUFC Narrowly Defeated

26.09.11  Two epic battles and two narrow losses in finals over the weekend for Hawthorn Football Club and the Students. Great effort guys!


Big Weekend of Finals for the Hawks and SUFC!

23.09.11 ASCEND Believers Hawthorn Football Club will tonight play Collingwood in the AFL preliminary final.  And the first grade Sydney University Football Club team will contest its 8th grand final in a row on Saturday.

Good luck to both teams!


Gambles Goes for World Champ Title

08.09.11  ASCEND Believer Joe Gambles will this weekend compete in the Ironman 70.3 World Championships in Las Vegas. A field of 1800 will battle extreme heat and hills to take out the World Champion crown. Gambles is in good form, coming off a course record-breaking win a few weeks ago at the Boulder 70.3 event and an injury free season. He will be looking to beat his 4th place at Vegas last year, and get another podium finish under his belt before Kona next month.


‘Ultra Woman’ – Samantha Gash

2.09.11 Check out this profile on ASCEND Believer Samantha Gash in the latest issue of Jock Athletic e-zine. Click here to read what Samantha says about her training, nutrition and recovery strategy and her next big challenge...


Samantha Gash Conquers Himalayan Challenge

15.08.11  ASCEND Believer Samantha Gash has become the 6th person ever and only the 3rd female, to complete the gruelling La Ultra The High endurance event in the Himalayas. Read more about Samantha Gash’s epic adventure here...


Gambles Breaks Boulder Course Record!

08.08.11  ASCEND Believer Joe Gambles has won the Boulder 70.3 on the weekend, setting a new course record in the process.  Gambles’ blistering bike leg saw him win convincingly over South African Raynard Tissink and 3rd placed fellow Aussie Paul Ambrose.  Yesterday’s win is a great indication of Gambles’ form as he gets ready to take on Kona at the Ironman World Championship in 8 weeks time.


The Science Behind the Success - Sydney University Football Club

14.07.11  ASCEND has been the nutrition partner of the six-in-a-row premiership winning SUFC since 2007. Recently we spoke with their Strength and Conditioning Coach, Tim Leahy, about how ASCEND Proven Sports Proteins have helped SUFC go from strength to strength. Read more about how SUFC uses ASCEND Proven Sports Proteins here…


2011 Tough Bloke Challenge, NSW – Photos

06.07.11 Check out our photos from the Tough Bloke Challenge here...


ASCEND Sponsors Tough Bloke Challenge 2011

23.06.11 ASCEND will once again be sponsoring the Tough Bloke Challenge in Appin, NSW on the weekend of July 2nd and 3rd. All competitors will receive either an ASCEND Recovery or Muscle bar after the event. We’ll also be there with giveaways, product discounts and more. Read more about the Tough Bloke Challenge 2011 here...


Joe Gambles Wins Port Macquarie 70.3!

05.05.11 Australian triathlete and ASCEND believer Joe Gambles has won the Port Macquarie Ironman 70.3. Click here to read an exclusive interview with Joe about his victory in the 2011 Port Macquarie Ironman 70.3... 


Joe Gambles - Favourite for Port Macquarie 70.3

28.04.11  Australian triathlete and ASCEND believer Joe Gambles is tipped by many as favourite for this weekend’s Port Macquarie Ironman 70.3. Click here to read more about the 2011 Port Macquarie Ironman 70.3...


NISSAN/BRW Corporate Triathlon – Sydney, 2011

04.4.11  What an amazing day at the NISSAN/BRW Corporate Triathlon in Sydney yesterday! Congratulations to all competitors, we hope you enjoyed your ASCEND Elite Recovery bar in your race kit! See our photos from the day here...


Great Ocean & Otway Classic Ride 2011

28.3.11  Check out our photos from this year's GO&OCR, held on Sunday, here...


ASCEND Bars And Drinks Now Available in Selected BP Stores!

28.3.11  Breaking news! ASCEND Recovery bars, Muscle bars and Protein Rebound drinks are now available in store at selected BP outlets around Victoria! Click here to find the nearest ASCEND preferred BP to you!


GTS Race 6 – St Kilda

 21.3.11 Perfect conditions greeted 2400 triathletes yesterday morning for the final Gatorade Triathlon Series race for the 2010-2011 season! Brendan Sexton continued his fine form, taking out the Men’s Elite race, and the series title, while Olympian Erin Densham, making a guest appearance, was victorious in the Women’s. Madeleine Oldfield came second, but was able to convincingly win the Series title. It was yet another fantastic series from SuperSprint, congratulations to all involved!


Gatorade Tri Series Race 5, Elwood – Photos

7.3.11  Race 5 of the Gatorade Tri Series was held on Sunday in sunny Elwood! Perfect conditions greeted the over 2400 strong field as they arrived at Elwood Park. All competitors received an ASCEND Elite Recovery Bars in their post-race kit. Click here to see our photos from GTS Race 5, Elwood…

NISSAN/BRW Corporate Tri 2011- Melbourne

21.02.11 Over 5300 Melbournians were up bright and early on Sunday morning to take part in the Southern Hemisphere’s largest triathlon on Elwood Beach. Read more about the NISSAN/BRW Corporate Triathlon 2011– Melbourne here…


Oldfield and Griffin win 2XU Falls Creek Triathlon!

14.02.11  Madeleine Oldfield and Leon Griffin have taken out the first ever 2XU Falls Creek Triathlon, held on Sunday in the Victorian alpine region.  The spectacular setting and tough course made for an amazing event, with SuperSprint ensuring everything ran as smoothly and safely as possible.  Read more about the 2011 2XU Falls Creek Triathlon here… 


McCartney & Oldfield New Vic Champs!

10.01.11  This Sunday, January 9th 2011, saw the third race of the 2010/2011 Gatorade Triathlon Series, in Sandringham Victoria. With three distances of racing, including the only Olympic Distance race in Victoria, it was a massive day! Read more about GTS Race 3, Sandringham, here…


Sale to Sea Disability Kayak Challenge – 16-19th March 2011

06.01.11  ASCEND is proud to be a supporter of the Sale to Sea Disability Kayak Challenge, which will see Andrew Bedggood, and many others, kayaking from the port of Sale to the sea at Lakes Entrance through the Gippsland Lakes, a distance of 120 kms over 3.5 days.

An amputee for the past 26 years, Andrew has supported and encouraged other amputees to challenge themselves and overcome adversity to reflect their true capabilities. Read more here…  


GTS Race 3 – Sponsored by ASCEND

06.01.11  This weekend sees the running of Melbourne’s only Olympic Distance triathlon at the third race of this season’s Gatorade Tri Series .

The action heats up this Sunday, January 9 in Sandringham, Vic, where all competitors will receive an ASCEND Elite Recovery Bar.  


Back to back winners at GTS Race 2, Elwood! 

13.12.10  Sunday December 12th saw the second race of the Gatorade Triathlon Series 2010/2011 in Elwood, Victoria. Rough conditions in the bay weren’t enough to deter over 2,000 competitors. Proving there is enormous talent out there in tri world, both the men’s and women’s Elite division winners made it a two for two double. Madeleine Oldfield beat Anna Coldham and Kate Murphy, while Brendan Sexton was too strong for newcomer Tim Clarke and Jamie Huggett. Read more and see photos from GTS Race 2, Elwood here…


ASCEND Believer Makes It A Grand Slam!

27.11.10  ASCEND believer Samantha Gash, 26, is has become the youngest person ever to complete the Racing The Planet 4 Deserts, a series of self-supported 250km races, in one calendar year. Read more about Samantha’s ultimate test of endurance here…


Gatorade Tri Series Race 1 2010

22.11.10  The sun was shining and the spectators were out in force for the first race of the 2010/2011 Gatorade Triathlon Series on Sunday! In almost perfect triathlon conditions, 2200 keen competitors battled it out on the shores of St Kilda in Victoria. In the men’s elite field, Brendan Sexton from the VIS was victorious, whilst defending series champion Madeleine Oldfield showed she is the one to beat, winning the women’s elite race. See photos of Gatorade Tri Series Race 1, St Kilda, here…


Samantha goes for the 4 Deserts Grand Slam!

15.11.10  Australian ASCEND Believer Samantha Gash will this week attempt to complete the Racing The Planet 4 Deserts Grand Slam. On Wednesday November 17th, Samantha will head out on The Last Desert race in Antarctica, a seven-day, six-stage, 250-kilometre footrace. Read more here… 


ASCEND Sponsors Hostplus Pedal For Prostate Charity Ride

08.11.10  ASCEND is proud to be a sponsor of the Hostplus Pedal for Prostate. This charity ride will see 12 firefighters from the Melbourne Metropolitan Fire Brigade cycle around Australia in 25 days. The team will cover 15000 km in their efforts and are raising awareness and funds for prostate cancer and promoting men’s health and well being in communities across Australia. Read more here…


Weightman Wins Commonwealth Bronze!Lisa Weightman, ASCEND Believer and Commonwealth Games medallist

14.10.10  Australian runner and ASCEND Believer, Lisa Weightman has won a bronze medal in the marathon at the Commonwealth Games in Delhi. In searing heat and extremely tough conditions, Weightman has held onto third place in a time of 2:35:25 behind Kenyans Kosgei (Gold) and Mogake (Silver).  The run tops off an amazing six months for Weightman, who won the Nagano Marathon in Japan in April.  Read more…


ASCEND Helps Hawks Recover - Hodge

07.10.10  Hawthorn Football Club captain Luke Hodge has told of the benefits his team receive from ASCEND Proven Sports Proteins after winning the ASCEND Club Player of The Year award. “ASCEND has helped aid the team’s recovery process after each match, which is crucial in today’s modern game” says Hodge. Hodge was presented the award, voted for by Hawks members and supporters, at the Peter Crimmins Medal count on Saturday, October 2nd.

ASCEND is the Official Nutrition Partner of the Hawthorn Football Club.

Sydney Uni Football Club and ASCEND – A Winning Partnership 

04.10.10  Sydney University Football Club have won their 6th consecutive Shute Shield over the weekend with a 46 – 6 thrashing of Randwick. The win caps off another stellar year for the students. SUFC and ASCEND have been a winning partnership for a number of years now. Read more...

Samantha Gash Takes on the Sahara Desert

04.10.10 ASCEND believer and ultra-marathon runner Samantha Gash is once again pushing her body to the limit in the Racing The Planet 4 Desert Series. The Sahara Race (Egypt) began yesterday. Competitors will cover 250 kms in 7 days and will carry all their own supplies themselves. Read more about how ASCEND is helping Samantha achieve her goals here…


DKLR 2010

16.09.10  Click here to see photos from the Degani Kinglake Ride 2010...


Gambles Wins Debut Ironman in Wisconsin!

13.09.10  Australian athlete and ASCEND believer Joe Gambles has won the 2010 Ford Ironman Wisconsin over the weekend! The race, ranked second hardest on the ironman circuit, was Gambles’ first attempt at the ironman distance, after experience gained competing on the 70.3 circuit. To read more about Joe Gambles' ironman win, click here…


Degani Kinglake Ride this Sunday!

09.09.10 ASCEND is the nutrition sponsor for this weekend’s iconic ride. We’ll be providing drinks and Recovery bars to all riders to help you on your way. We’ll also have a marquee with samples, product discounts and more at the start/finish line at Whittlesea so make sure you stop by and say hi!


Weightman wins 12km at Perth City to Surf!

30.08.10  Lisa Weightman has won the 12km event at this weekend’s Perth City to Surf in a record breaking time of 40:15. This is great preparation for Weightman who will compete in the marathon at the Delhi Commonwealth games in just 45 days.


Lisa Weightman in Perth for City to Surf

24.08.10  Australia’s number one marathon runner, and long-time believer in ASCEND proteins, will take on the 12km distance at the City to Surf this weekend as part of her warm up for the Delhi Commonwealth Games. Weightman will be making numerous appearances during her trip West where she’ll be giving out training tips, ASCEND samples and more. Read more here…


Joe Gambles wins back to back Ironman 70.3 Lake Stevens

20.08.10 In his first race back since injuring his achilles in June, ASCEND believer Joe Gambles has beaten out fellow Aussies Paul Ambrose and Luke Bell to take a win in Washington State. Gambles, who also won last year’s race, looks like his form of previous seasons could be returning, and will take on the Timberman 70.3 this weekend. 


Weightman to Run Perth City to Surf

13.08.10 ASCEND believer and champion marathon runner Lisa Weightman will take part in the Perth City to Surf on August 29. Weightman will run the 12km distance in an effort not to overtrain for the fast approaching Delhi Commonwealth Games. Read more about Australia’s leading marathon runner here… 


Virgin Blue RBS Morgans cycling team and ASCEND – A winning partnershipThe Virgin Blue RBS Morgans cycling team is sponsored by ASCEND, Proven Sports Proteins

05.08.10  ASCEND is pleased to announce we are the official nutrition sponsor of the newly formed Virgin Blue RBS Morgans cycling team. They are the development squad in the Pegasus Racing program, who also manage the highly successful Fly V Australia cycling team. Read more about the ASCEND and Virgin Blue RBS Morgans partnership here...


Check out our July ‘Performance + News’ e-newsletter!

30.07.10  Read our latest news and offers here, and don’t forget to sign up to our mailing list on the homepage so you don’t miss out on future updates!


2010 Degani Kinglake Ride and ASCEND Promotion

29.07.10  There will be a 2010 Degani Kinglake Ride promotion this Saturday, July 31st in Mordialloc! ASCEND is the Official Nutrition Sponsor and there will be free ASCEND Recovery bars for everyone who turns up in the event jersey. See the SuperSprint website for more details…


Clinical Trial Reports on Biological Benefits of ASCEND Elite Muscle

16.07.10  Read the findings from an independent clinical trial using ASCEND Elite Muscle (Natraboost BLG), which highlights the significantly enhanced signal activation triggering protein synthesis in the body, when taking this supplement immediately post resistance training here...


Weightman wins Gold Coast Half Marathon!

08.07.10  In a record breaking time, Lisa Weightman has won the ASICS Gold Coast Half Marathon! Lisa’s time of 1:09:38 is also the fastest half-marathon time on Australian soil ever!! How does she do it? Must be the regular ASCEND Recovery chocolate shakes!


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